The greatest Sales Machine by Chet Holmes
Internet Sales Machine Review
Ask a lot of people about improving their sales performance, and
they will discuss working harder, investing in more and more,
making more calls and giving up weekends - but that may only
improve sales on the margins. The secret's to operate smarter.
Athletes, artists and anyone who achieves success does this
through training, practice plus a deep resolve for fundamental
principles they master, then hone repeatedly. To construct
your "Ultimate Sales Machine," perfect the following 12
fundamental building blocks and polish them repeatedly. You'll
double your sales and have fun doing the work.
Touch it once - Come to a decision when choices first
appear. Don't revisit them.
Make lists - Use prioritized lists to keep
focused.
Decide how much time to invest over a task - Too many
activities become time
sinkholes. Decide how a lot of time an activity needs and work
within to limit.
Plan the afternoon - Use your list to plan your day and
optimize each minute.
Prioritize - 20 % of one's activities provide
80% with the benefits. Drop
activities that contribute little but consume plenty of
time.
Will it hurt me to throw this away? - To reduce
information clutter by 80%, dispose
of paper and files that exist elsewhere or are not any
longer directly relevant.
Implementing new policies is tough. Talks and even
stand-alone group sessions won't accomplish the thing you need.
First, ensure everyone feels the anguish that demands the
change. Next, hold a workshop to acquire staffers to buy into the
requirement for change and to generate solutions. Draft a concept for
solving the problem. Then ask a pacesetter or someone your staffers
admire to try the concept in just a defined period. Document the
entire process carefully. Evaluate the test with "show-and-tell
and role playing." Hold a followup workshop to boost the idea
by incorporating the test's findings. Monitor the brand new
activities you to ultimately be sure that everyone understands them
completely. Implement measures that expose the way your firm is
applying new policies and operations, and reward individuals
that do it right.
1. Advertising - Use distinctive ads with headlines and text
that hold attention.
2. Direct mail - Be regular and consistent. Place your message on
the envelope.
3. Corporate literature - Focus on your customers and spark
their curiosity.
4. Public relations - Get publications to create in regards to you;
develop media contacts.
5. Personal contact - Face-to-face contact gives life in your
assist clients.
6. Trade shows and market education" - Get noticed to achieve
traffic and leads.
7. Internet - Build relationships, offer "webinars" and convert
people to sales.
8. Provide Visual Stimulation to Help Sales
People consume the majority of what they know Up to 85% - through
their eyes. Unless you take advantage of that power within your sales
and marketing, you might be wasting your main efforts. You speak
at about 125 words for each minute, but people can comprehend
information at more than 400 words for each minute. Your audience
will go to sleep if the material doesn't move fast enough to
hold their attention. Great visuals keep their minds active and
focused. Treat your slides' headlines as prime "real estate."
Keep the presentations simple and fast paced. Use good
stories. Focus on your audience. Be confident, but not
arrogant. Refer to your presentation being an executive briefing
to avoid proclaiming that it's a sales pitch.